Training objectives
- Clarify the idea, target customer and value proposition
- Build or improve the business model
- Estimate pricing, costs, margin and key needs
- Define a realistic commercial and marketing plan
- Set up simple management and digitalisation tools
Practical programme
- Project diagnosis and objectives
- Business Model Canvas and value proposition
- Offer, pricing and margin
- Commercial plan and customer acquisition
- Simple budget and monitoring indicators
- 30 / 60 / 90-day action plan
Accessible from Medina, Rmila, Dar El Bacha, Bab Doukkala, Gueliz, Daoudiate, Semlalia, Targa, Massira and other Marrakech neighbourhoods.